Lori Baynham Owner, Consultant
	When Lori accepts a client in a market, the initial assessment includes a market analysis, advertising mediums available, a projected monthly sales average and a recommended monthly advertising budget. From there, Lori and the store and sales manager collaborate to produce an advertising and marketing campaign for the year. Once an annual buy is made, progress is tracked and evaluated monthly to assure that goals are being met.  Why pay an advertising agency to put together an advertising and marketing plan when you can do it yourself? The answer is easy. Would you go to the hardware store to buy a loaf of bread?
Lori Baynham’s expertise lies in an appropriate, affordable and productive advertising plan for a furniture store. The owner or store manager should be managing, and the advertising should be left to an expert. The bottom line will be greater, and the cumulative cost of your advertising will be less. It doesn’t make sense to make any other choice. Only one client is accepted per market, so contact Baynham Advertising to see if your market is available.

Eric Banks Graphic Artist, Aspiring Writer
	Eric Banks, a Louisiana State University journalism graduate, originally planned to spend years as a recluse writing the next great novel. WAR AND PEACE AGAIN, a brilliant novel by Eric Banks. The project never saw fruition. After a brief stint writing sports stories for a Shreveport newspaper, Eric left the Journalism field altogether to pursue other fields of interest. After nearly starving to death for lack of income, he applied for, and gratefully accepted a position at Baynham Advertising as a graphic design artist, a move which proved to be fruitful...he was now eating again, and for the most part, his boss liked the stuff he put out.
Eric has been with Baynham Advertising for many years now. He is proficient in most of the graphic design software packages used to create print advertising, and the word at the water cooler is that he’s some sort of “creative genius”. That’s not entirely true. There is no water cooler at Baynham. A PERSONAL NOTE FROM ERIC... I love working at Baynham because this company is totally committed to making it happen for the client...whether that’s getting buyers through the doors, creating an image, or making a statement. Of course every other ad agency will say the same thing. I can only say this. We mean it and if given the chance, we’ll prove it in very short order.